Cookies on the Ladbrokes platform

Categories of Cookies

The Ladbrokes platform uses both basic files and third-party cookies. Within the framework of this Cookie Policy, the main cookies are those that are set by the betting company, and all information collected through them goes directly to the company. Third-party cookies are set by other organizations that Ladbrokes cooperates with. Third parties may place unique cookies in the browser of players during their visit to the official website to collect data about their interaction with it, as well as about the actions of players on the Internet over time and on various websites and applications. Data is collected directly through a web browser, and the processing of this information is subject to the privacy policies of these third parties.

In addition, Ladbrokes betting company uses persistent and session cookies that help optimize the site and improve the user experience. Permanent cookies are stored on the user’s device between sessions, which allows them to remember their preferences and settings, such as the interface language or selected bids. They are not deleted after the end of the session and remain on the players’ devices until the expiration date set by their source, unless the players decide to disable them. Session cookies, in turn, are valid only during the current browser session. They help ensure smooth navigation of the site, allowing users to easily navigate between different sections and functions. These files are automatically deleted as soon as the user closes the browser, which provides an additional layer of security.

Types of Cookies

To ensure full access to the Ladbrokes gaming platform, the company uses various types of cookies, each of which plays an important role in creating a safe and convenient gaming experience on the platform. These files help to improve the quality of service and make interaction with the platform more comfortable for users. Below are the main categories of cookies used by the company, as well as their functions:

• Strictly necessary Cookies: these files are critically important for the functioning of the company’s official website. They include files that help identify players, provide access to secure sections, and help the company comply with regulatory requirements. The user’s consent to use these files is not required. However, players can disable them in their device or browser settings, but this may cause the site to not work properly, and some features may not be available;
• Target Cookies: these files capture information about the players’ visits to the site, including the pages that the players viewed and the links they clicked on. The company uses this data, as well as transfers it to third parties after the consent of the players, to make the site and advertising more suitable to the interests and needs of users;
• Operational Cookies: these cookies allow the company to track the number of visitors and their movements on the site. This helps to enhance the user experience by making navigation easier. Ladbrokes collects statistics such as the number of visitors, the devices used, the time spent on the site, and the pages viewed;
• Functional Cookies: these cookies are used to recognize players when they visit the official website again. They allow you to personalize content, greet users by name, and remember their preferences, such as language or region;
• Social Media Cookies: these files make it easier to share company content. The official website has integrated “Share” buttons for sites such as Facebook and Twitter. These files are installed by third-party social networks, and their use may vary depending on the privacy settings on these platforms. Players are advised to review the privacy and cookie policies of the respective social networks for more detailed information.

How do I manage Cookies?

Ladbrokes Betting Company understands that some users may prefer to limit or completely disable the use of cookies. Players can easily manage their file settings through their web browser settings. By default, most web browsers are configured to accept cookies automatically. However, players can change these settings to block cookies or receive notifications every time they are sent to the device. If players use multiple devices to access the official website of the platform, players should make sure that the file settings in each browser match their preferences.

However, it is important to note that limiting the use of cookies may negatively affect the interaction with the Ladbrokes platform. The following are the key aspects to consider when managing cookies:

• Loss of personalization: without cookies, users will not be able to save their preferences, such as interface language or display settings. This may lead to the need to reconfigure each time you visit the site, which creates additional inconveniences;
• Limited access to functions: some services and functions of the platform may become unavailable or may not work correctly if cookies are disabled. This may make it difficult to use certain features, such as bonus programs, special offers, or personalized recommendations;
• Reduced interaction quality: disabling cookies may lead to a less user-friendly and intuitive interaction with the site. Some elements may load incorrectly or not be displayed at all, which worsens the overall experience of using the platform.

Ladbrokes Betting Company strives to ensure maximum transparency and protection of player data so that users can enjoy a safe and comfortable gaming experience. If players have any additional questions, comments, or suggestions regarding the cookie policy or its use on the official website, they can contact the company’s support service.

Changes to the Cookie Policy

All changes to this Cookie Policy will be posted on Ladbrokes’ official website. The company is also taking the necessary steps to notify players of any updates, including an email newsletter. Users are advised to check this policy periodically to keep up to date with the latest changes and updates.